{"id":125,"date":"2023-05-20T00:43:05","date_gmt":"2023-05-20T00:43:05","guid":{"rendered":"https:\/\/supersidequest.com\/?post_type=work&#038;p=125"},"modified":"2024-02-13T15:33:25","modified_gmt":"2024-02-13T15:33:25","slug":"uc-san-diego-marketing-engagement","status":"publish","type":"work","link":"https:\/\/supersidequest.com\/work\/uc-san-diego-marketing-engagement\/","title":{"rendered":"Marketing &#038; Donor Engagement"},"content":{"rendered":"\n<div class=\"wp-block-columns scroll-reveal is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Marketing &amp; Donor Engagement<\/h1>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-extra-large-font-size\">Brand Collateral<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-extra-large-font-size\">UC San Diego<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group work-ic is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20)\">\n<p><strong>Individual Contributions:<\/strong><\/p>\n\n\n\n<p>Packaging Design,<\/p>\n\n\n\n<p>Graphic Design,<\/p>\n\n\n\n<p>Vector Illustration,<\/p>\n\n\n\n<p>Pre-press Production<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"uid-5ace9465dc058fae\" data-gt3pg-block=\"thumbnails\" data-index=\"1\" 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class=\"skip-lazy gt3-lazy-image\" alt=\"\" loading=\"eager\" data-lazy-srcset=\"https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-mailer-05.jpg 1920w, https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-mailer-05-768x576.jpg 768w, https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-mailer-05-1536x1152.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" data-lazy-src=\"https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-mailer-05.jpg?is-pending-load=1\" srcset=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAMAAAACQCAYAAABeUmTwAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAgklEQVR42u3BMQEAAADCoPVPbQdvoAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAeAywnwABZpbshQAAAABJRU5ErkJggg==\" \/><\/div><\/div><div class=\"gt3pg-thumbnails-item landscape\"  data-index=\"5\"><div class=\"isotope_item-wrapper\"><img 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class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>In 2016, during UC San Diego&#8217;s first-ever rebrand, which coincided with an ambitious <a href=\"https:\/\/campaign.ucsd.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">$2 billion capital campaign<\/a>, I had the opportunity to design key marketing collateral following the university&#8217;s freshly-established brand guidelines. The work showcased here highlights UC San Diego&#8217;s vibrant new brand voice.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-tertiary-border-color uag-hide-tab uag-hide-mob is-layout-flow wp-block-group-is-layout-flow\" style=\"border-width:2px;margin-top:var(--wp--preset--spacing--60);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-extra-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--20)\">Scroll to Section<\/h3>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10);font-style:normal;font-weight:500\"><a href=\"#campaign\">Case for Support<\/a> \u2192<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10);font-style:normal;font-weight:500\"><a href=\"#chancellors-associates\">Chancellor\u2019s Associates Packet<\/a> \u2192<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10);font-style:normal;font-weight:500\"><a href=\"#chair-cards\">Endowed Chair Cards<\/a> \u2192<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10);font-style:normal;font-weight:500\"><a href=\"#summer-session\">Summer Session Promotions<\/a> \u2192<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns scroll-reveal is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\" id=\"campaign\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Campaign for UC San Diego<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"uid-0865d117a5d459bc\" data-gt3pg-block=\"thumbnails\" data-index=\"2\" class=\"gt3-photo-gallery-pro--thumbnails_gallery uid-0865d117a5d459bc gt3pg-pro--wrapper gt3pg-pro--thumbnails \">\t\t<div class=\"thumbnails-isotope-gallery loading  \">\r\n\t\t\t<div class=\"gallery-thumbnails-wrapper size-4x3 align-fixed\">\r\n\t\t\t\t<div class=\"gt3pg-thumbnails-item landscape\" data-index=\"0\" data-align=\"height\"><div class=\"isotope_item-wrapper\"><div class=\"img-wrapper\"><img decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-01.jpg\" class=\"skip-lazy gt3-lazy-image\" alt=\"\" loading=\"eager\" data-lazy-srcset=\"https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-01.jpg 1920w, https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-01-768x576.jpg 768w, https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-01-1536x1152.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" data-lazy-src=\"https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-01.jpg?is-pending-load=1\" srcset=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAMAAAACQCAYAAABeUmTwAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAgklEQVR42u3BMQEAAADCoPVPbQdvoAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAeAywnwABZpbshQAAAABJRU5ErkJggg==\" 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class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-extra-large-font-size\">Case for Support<\/h3>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">The UC San Diego Case for Support was the main printed marketing piece for The Campaign for UC San Diego. As a giveaway to prospective donors, I designed it to share the story and impact of UC San Diego&#8217;s ambitious $2 billion fundraising effort. It was one of the first pieces implementing the university&#8217;s new brand guidelines.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns scroll-reveal is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\" id=\"chancellors-associates\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Chancellor&#8217;s Associates<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"uid-354f519ee3a38908\" data-gt3pg-block=\"thumbnails\" 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class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-extra-large-font-size\">Solicitation Packet<\/h3>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">The UC San Diego <a rel=\"noreferrer noopener\" href=\"https:\/\/chancellorsassociates.ucsd.edu\/\" target=\"_blank\">Chancellor\u2019s Associates<\/a> is the distinguished group of donors celebrated for their annual contributions that fuel essential campus initiatives and activities. I designed the Chancellor\u2019s Associates Solicitation Packet, a key communication tool for university development officers, to promote the program\u2019s ongoing and future efforts to both existing and potential members. This work was honored as a bronze 2017 CASE District VII Awards of Excellence Winner, in the Multi-page Publications category at 2017\u2019s CASE regionals in San Diego.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns scroll-reveal is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\" id=\"chair-cards\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Endowed Chair Announcement Cards<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" 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class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-extra-large-font-size\">Direct Mail<\/h3>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">These folded self-mailers were part of a direct-mail marketing campaign that aimed to introduce UC San Diego&#8217;s extended community to <a href=\"https:\/\/blink.ucsd.edu\/faculty\/endowed\/list.html\" target=\"_blank\" rel=\"noreferrer noopener\">newly appointed endowed chairs<\/a> on campus. Sent to key donors and the broader public, I designed these mailers specific to the university&#8217;s donor audience. The offset trifold design gradually introduced the recipient to the new appointee, their department, and an introductory message, revealed as the card unfolded.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns scroll-reveal is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\" id=\"summer-session\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Summer Session<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div 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class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-extra-large-font-size\">Postcards<\/h3>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">These two-sided flyers were part of a recurring marketing campaign initiated in 2015 to promote UC San Diego\u2019s <a href=\"https:\/\/summersession.ucsd.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Summer Session<\/a> term and its offerings to students. Distributed across campus, I designed these flyers as postcards for convenient carry and display. And for each version of the postcard, I illustrated and incorporated UC San Diego\u2019s mascots in a way that reflects the fun and vibrant environment of campus life.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":324,"parent":0,"menu_order":3,"template":"","employers":[8],"work-category":[17,15,16],"uagb_featured_image_src":{"full":["https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-02.jpg",1920,1440,false],"thumbnail":["https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-02.jpg",128,96,false],"medium":["https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-02.jpg",1920,1440,false],"medium_large":["https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-02-768x576.jpg",768,576,true],"large":["https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-02.jpg",1920,1440,false],"1536x1536":["https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-02-1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/supersidequest.com\/wp-content\/uploads\/2023\/05\/2017-ucsd-caseforsupport-02.jpg",1920,1440,false]},"uagb_author_info":{"display_name":"Jezreelcallejas","author_link":"https:\/\/supersidequest.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Marketing &amp; Donor Engagement Brand Collateral UC San Diego Individual Contributions: Packaging Design, Graphic Design, Vector Illustration, Pre-press Production In 2016, during UC San Diego&#8217;s first-ever rebrand, which coincided with an ambitious $2 billion capital campaign, I had the opportunity to design key marketing collateral following the university&#8217;s freshly-established brand guidelines. The work showcased here&hellip;","_links":{"self":[{"href":"https:\/\/supersidequest.com\/wp-json\/wp\/v2\/work\/125"}],"collection":[{"href":"https:\/\/supersidequest.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/supersidequest.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/supersidequest.com\/wp-json\/wp\/v2\/media\/324"}],"wp:attachment":[{"href":"https:\/\/supersidequest.com\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"employers","embeddable":true,"href":"https:\/\/supersidequest.com\/wp-json\/wp\/v2\/employers?post=125"},{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/supersidequest.com\/wp-json\/wp\/v2\/work-category?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}