Role: Lead Designer, Illustrator
I designed these Summer Session “postcards” as part of a series of promotional takeaways to advertise UC San Diego’s Summer Session term and related resources available to students. As lead designer and illustrator, I leveraged the student-centered perspective of UC San Diego’s brand, appealing to the youthful and energetic spirit of both the university and campus life. As one of the working components of UC San Diego’s Summer Session initiatives, the program reported a positive return with marked increases in enrollment and retention for the 2016 summer term and later.
Designed and produced at UC San Diego Creative Services and Publications.