University Publications Design

In my role as a senior graphic designer at UC San Diego’s Creative Services and Publications department, I played a key role in its major 2016 rebranding effort. I had the opportunity to design and redesign a variety of primary publications. My work included updating student handbooks, commencement programs, and other print collateral to accurately align with UC San Diego’s new brand guidelines.

The Thurgood Marshall and Revelle College Student Handbooks at UC San Diego serve as the primary printed resources for students attending these colleges. These handbooks cover everything from campus logistics to specific community guidelines. I had the opportunity to redesign these yearly publications, with the aim to welcome, introduce, and inform incoming students about their exciting new journey as UC San Diego Tritons.

Given to attendees and guests, the All-Campus Commencement Program provides an outline of the ceremony’s schedule, profiles of keynote speakers and special guests, and features a special message from the Chancellor to the graduating class of that year.

The UC San Diego college system is divided into unique academic units, each possessing its own brand, theme, and educational requirements. Before UC San Diego’s 2016 rebrand, each college independently managed the design and production of their commencement collateral. Following the rebrand, I took on the responsibility of unifying these designs under a single umbrella, while preserving the spirit of each college. These program redesigns were among the first printed materials to implement the new brand for long-form documents.

Another important piece in the suite of collateral was the All-Campus Commencement tickets. As another implementation of the new brand, I redesigned these tickets to feature prominent color-coded sections. This allowed ushers to quickly identify seating zones and efficiently guide attendees to their specific locations during the ceremony.