Role: Lead Designer
These folded self-mailers are part of a direct-mail marketing program introducing the UC San Diego extended community to newly endowed chair appointments on campus. Delivered to key donors and the public, I designed these mailers using a subsection of the university’s brand aimed at appealing to that demographic.
And to reiterate the history, people, university programs, and donors that afford these positions the resources to contribute to UC San Diego academics and research, I used a vertical trifold design to sequentially reveal the narrative as it’s unfolded.
Designed and produced at UC San Diego Creative Services and Publications.
