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Super Sidequest

Art, Design, and Illustration by Jezreel Callejas

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World Map: Home / Work / UC San Diego – Case for Support
Table of Contents
  1. Overview
  2. Details

Role: Graphic Design, Pre-press Production

UC San Diego - Case for Support

Overview

The UC San Diego Case for Support is the main printed communications piece for The Campaign for UC San Diego. Utilized by university development officers as a touch-point with donors, I designed it to convey the message and impact of UC San Diego’s ambitious $2 billion capital campaign. And after UC San Diego’s major rebrand it 2016, it also showcases the new voice for the university’s mission and vision as a world-leading research institution.

Combination Folder & Brochure

UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support

Insert Pages

UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support
UC San Diego - Case for Support

Details

Part of the rebranding effort for UC San Diego included the message of “Continuing the non-tradition.” And to carry the sentiment into the design of this combination file-folder and brochure, I implemented several “non-traditional” narrative, layout, typography, and print-production techniques into its design:

  • Trifold file-folder construction to accommodate standard 10″x 13″ catalog envelopes
  • Stitched asymmetrical narrative pages overviewing The Campaign for UC San Diego
  • Custom die-cut pocket accommodating standard letter sheets and a single standard sized business card
  • Super matte lamination with spot UV gloss accents to give the uncoated cover a subtle pop of vibrancy

Designed and produced at UC San Diego Creative Services and Publications.


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