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Super Sidequest

Super Sidequest

Art, Design, and Illustration by Jezreel Callejas

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World Map: Home / Work / Spellbreak – Marketing Art
Table of Contents
  1. Overview
  2. Chapter 3 Title Design
  3. Holiday Bundle Promos
  4. NPC Info Cards
  5. Chapter Pass Promotion
  6. Announcement Emails
  7. Motion Graphics

Role: Visual Design, Graphic Design, Typographic Design, Motion Graphics

Overview

As part of Proletariat Inc.’s Creative Services team, I’ve worked as a marketing artist on the studio’s innovative spellcasting game, Spellbreak—to help maintain, develop, and elevate the visual and graphic design of the game’s marketing art. Here is a selection of promotional assets that I’ve designed to highlight in-game cosmetics and Chapter Pass announcements.

Chapter 3 Title Design

CONTRIBUTIONS

Concept, Typographic Design, Rendering

Final title lockup with additional rendering provided by Anthony Feliciano

Progress Renders

After my initial ideation and type design, I imported the artwork into Adobe After Effects for material and light rendering—allowing for faster design iteration and implementation for motion graphics applications. The final result combines 3D lights, glows, and turbulent displacement masks to non-destructively create a look with holographic/portal motifs—themes present in Chapter 3: The Wardens.

Holiday Bundle Promos

CONTRIBUTIONS

Graphic Design

A series of limited-time bundle promotions highlighting their holiday-themed content:




NPC Info Cards

CONTRIBUTIONS

Graphic Design

A series of info cards introducing players and fans to Spellbreak’s main cast of characters:





Chapter Pass Promotion

CONTRIBUTIONS

Graphic Design

A series of nostalgic ’90s themed promos advertising Spellbreak’s Chapter One season pass:

Announcement Emails

CONTRIBUTIONS

Visual Design, Graphic Design

Redesigned email marketing templates showcasing their use during Spellbreak – Chapter 3: The Wardens’ release cycle:

Ch3 – Launch
Ch3 – Save the Date
Ch3 – Features
Ch2 – Launch
Ch3 – Launch
Ch3 – Save the Date
Ch3 – Features
Ch2 – Launch

Motion Graphics

CONTRIBUTIONS

Graphic Design, Motion Graphics

Highlighted here are title treatments, transitions, and lower-thirds for trailers and social media promotions:

Announcement Trailer

Bundle Promos


Designed and produced at Proletariat Inc., in Boston, MA.


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Copyright © 2023 · Jezreel Callejas