Role: Creative Direction, Visual Design, Illustration
Fundera is the go-to online financial resource aimed at “lifting the fog of small business decisions.”They provide services and content to boost small business success and foster the growth of budding entrepreneurs.
Serving content interesting to Fundera’s audience and customers, this infographic highlights the strengths and weaknesses of different personality types, and how that affects small business operations.
- Extension of brand colors and visual style
- Uses a whimsical and cartoon illustration style to deliver the content in a fun way
- Leveraging the theme of “primitive shapes” as an analog for different personality types
Designed and produced at Siege Media, in San Diego, CA.