The Inktober 2020 Awards was an upcoming multi-phase campaign from DeviantArt and Inktober, prompting artists from around the world to participate in the first officially sponsored Inktober art contest. Open to all media and skill levels, participants would have had the opportunity to win prizes spanning three judging categories.

The campaign was set to include a program of scheduled entertainment content throughout October 2020 in support of the month-long challenge. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.

Responsibilities

While working alongside teams in Creative Studio, Product Marketing, Social Media, Artist Relations, Brand Partnerships, and Executive Stakeholders, I helped balance and structure the design needs for the campaign’s creative—executing it visually across web design, spot illustration, animation, and community marketing graphics.

Utilizing DeviantArt’s master brand in conjunction with Inktober’s brand guidelines, I leveraged modular components to display the various types of content set to be displayed during different phases of the campaign—including artist features, scheduled programming, and progressive page updates.

And in collaboration with the Front-end Development team, I worked in an iterative design process to ensure the package of production-ready assets and deliverables for page layouts and interactive elements for the campaign’s content marketing and scheduled program.

Rising Stars Category Artwork

My original vector illustration extending DeviantArt’s branded illustration style.

Spot Illustration and Animation

The following were designed using pre-made assets from DeviantArt’s illustration design system—modifying/recomposing/extending where necessary. My contributions include:

• Motion graphics
• Mystery box illustration
• Character trails/tails