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Super Sidequest

Super Sidequest

Art, Design, and Illustration by Jezreel Callejas

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World Map: Home / Work / Inktober 2020 Awards
Table of Contents
  1. Overview
  2. Web Design
  3. Promotional Videos
  4. Illustration & Animation

Role: Visual Design, Illustration, Motion Graphics, Art Direction

Discover the New DeviantArt - Key Art

Overview

IMPORTANT UPDATE

Unfortunately, DeviantArt will no longer be hosting the Inktober Awards in 2020. The images and videos featured below detail my individual contributions to the project up to August 24, 2020, and are for work demonstration purposes only.

The Inktober 2020 Awards was an upcoming multi-phase community activation from DeviantArt and Inktober, prompting artists worldwide to participate in the first officially sponsored Inktober art contest. Open to all media and skill levels, participants would have had the opportunity to win prizes spanning three judging categories.

The campaign was to include a program of scheduled entertainment content throughout October 2020 alongside the introduction of a new DeviantArt product feature that participating artists would use during the month-long challenge. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.

Responsibilities

In collaboration with multiple stakeholder departments, I helped prioritize the campaign’s creative design needs—executing it visually across web design, spot illustration, animation, and community marketing graphics. And in collaboration with our front-end development team, I worked in an iterative design process to ensure the package of production-ready assets for landing page layouts and their interactive elements.

Web Design

CONTRIBUTIONS

information architecture, wire-framing, visual design

Landing Page Design

Information Architecture

After collaborating with department stakeholders to define program needs and technical constraints, I structured each landing page iteration to highlight relevant information and calls to action, including:

  • Activation overview
  • Introduction of a new product (Projects) allowing users to upload a multi-image deviation (post) to their user account
  • Expectations as a contest participant
  • Expectations for related/rolling content

The following outline illustrates the three preliminary activation phases leading up to the contest launch on October 1, 2020.

Wireframes

Phase 1
Phase 2
Phase 3
Phase 1
Phase 2
Phase 3

View Live

Promotional Videos

CONTRIBUTIONS

storyboarding, design, motion graphics, sound direction

Official Announcement – August 20, 2020
Social Teaser – August 17, 2020

Illustration & Animation

CONTRIBUTIONS

concept, design, illustration, animation

Rising Stars Category Artwork

My original vector illustration echoing some of the look and feel of DeviantArt’s illustration style guide:

Discover the New DeviantArt - Key Art
Discover the New DeviantArt - Key Art (concept)
Discover the New DeviantArt - Key Art
Discover the New DeviantArt - Key Art (concept)

Spot Illustration and Animation

Spot illustrations built with a combination of existing library assets and modifications following DeviantArt’s illustration design system:

Inktober 2020 Awards - Premier Prize
Inktober 2020 Awards - Bee Seen Illustration
Inktober 2020 Awards - Premier Prize
Inktober 2020 Awards - Bee Seen Illustration

Designed and produced at DeviantArt HQ, in Los Angeles, CA.


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DeviantArt – Stupid Powers

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DeviantArt 19th Birthday - Key Art

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Copyright © 2023 · Jezreel Callejas