Role: Visual Design, Illustration, Motion Graphics, Art Direction
Unfortunately, DeviantArt will no longer be hosting the Inktober Awards in 2020. The images and videos featured below detail my individual contributions to the project up to August 24, 2020, and are for work demonstration purposes only. The project is no longer being promoted and I share in the art community’s disappointment surrounding the circumstances.
The Inktober 2020 Awards was an upcoming multi-phase campaign from DeviantArt and Inktober, prompting artists from around the world to participate in the first officially sponsored Inktober art contest. Open to all media and skill levels, participants would have had the opportunity to win prizes spanning three judging categories.
The campaign was set to include a program of scheduled entertainment content throughout October 2020 in support of the month-long challenge. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.
While working alongside teams in Creative Studio, Product Marketing, Social Media, Artist Relations, Brand Partnerships, and Executive Stakeholders, I helped balance and structure the design needs for the campaign’s creative—executing it visually across web design, spot illustration, animation, and community marketing graphics.
Utilizing DeviantArt’s master brand in conjunction with Inktober’s brand guidelines, I leveraged modular components to display the various types of content set to be displayed during different phases of the campaign—including artist features, scheduled programming, and progressive page updates.
And in collaboration with the Front-end Development team, I worked in an iterative design process to ensure the package of production-ready assets and deliverables for page layouts and interactive elements for the campaign’s content marketing and scheduled program.
information architecture, wire-framing, visual design
Announcement (Aug 24)
In collaboration with department stakeholders I structured the design and content needs of the campaign using the mind-mapping tool Mindnode—outlining the flow of content for the multi-phase landing page. The following maps outline the first three phases of the campaign leading up to the contest launch on October 1, 2020.
storyboarding, design, motion graphics, sound direction
Illustration & Animation
Designed and produced at DeviantArt HQ, in Los Angeles, CA.