Role: Visual Design, Illustration, Motion Graphics, Art Direction
Overview
IMPORTANT UPDATE
Unfortunately, DeviantArt will no longer be hosting the Inktober Awards in 2020. The images and videos featured below detail my individual contributions to the project up to August 24, 2020, and are for work demonstration purposes only.
The Inktober 2020 Awards was an upcoming multi-phase community activation from DeviantArt and Inktober, prompting artists worldwide to participate in the first officially sponsored Inktober art contest. Open to all media and skill levels, participants would have had the opportunity to win prizes spanning three judging categories.
The campaign was to include a program of scheduled entertainment content throughout October 2020 alongside the introduction of a new DeviantArt product feature that participating artists would use during the month-long challenge. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.
Responsibilities
In collaboration with multiple stakeholder departments, I helped prioritize the campaign’s creative design needs—executing it visually across web design, spot illustration, animation, and community marketing graphics. And in collaboration with our front-end development team, I worked in an iterative design process to ensure the package of production-ready assets for landing page layouts and their interactive elements.
Web Design
CONTRIBUTIONS
information architecture, wire-framing, visual design
Landing Page Design
Information Architecture
After collaborating with department stakeholders to define program needs and technical constraints, I structured each landing page iteration to highlight relevant information and calls to action, including:
- Activation overview
- Introduction of a new product (Projects) allowing users to upload a multi-image deviation (post) to their user account
- Expectations as a contest participant
- Expectations for related/rolling content
The following outline illustrates the three preliminary activation phases leading up to the contest launch on October 1, 2020.
Wireframes
Promotional Videos
CONTRIBUTIONS
storyboarding, design, motion graphics, sound direction
Illustration & Animation
CONTRIBUTIONS
concept, design, illustration, animation
Rising Stars Category Artwork
My original vector illustration echoing some of the look and feel of DeviantArt’s illustration style guide:
Spot Illustration and Animation
Spot illustrations built with a combination of existing library assets and modifications following DeviantArt’s illustration design system:
