Role: Visual Design, Illustration, Motion Graphics, Art Direction
Overview
IMPORTANT UPDATE
Unfortunately, DeviantArt will no longer be hosting the Inktober Awards in 2020. The images and videos featured below detail my individual contributions to the project up to August 24, 2020, and are for work demonstration purposes only. The project is no longer being promoted and I share in the art community’s disappointment surrounding the circumstances.
The Inktober 2020 Awards was an upcoming multi-phase community activation from DeviantArt and Inktober, prompting artists worldwide to participate in the first officially sponsored Inktober art contest. Open to all media and skill levels, participants would have had the opportunity to win prizes spanning three judging categories.
The campaign was set to include a program of scheduled entertainment content throughout October 2020 in support of the month-long challenge and showcase a new DeviantArt platform feature that participating artists would use. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.
Responsibilities
In collaboration with multiple stakeholder departments, I helped prioritize the campaign’s creative design needs—executing it visually across web design, spot illustration, animation, and community marketing graphics. And in collaboration with the front-end development team, I worked in an iterative design process to ensure the package of production-ready assets and deliverables for page layouts and interactive elements.
Web Design
CONTRIBUTIONS
information architecture, wire-framing, visual design
Announcement (Aug 24)
Information Architecture
In collaboration with department stakeholders to define program needs and technical constraints, I structured each successive landing page iteration to highlight relevant and timely information and calls-to-action, including:
- Activation overview
- Introduction of a new platform product (Projects) allowing users to upload a multi-image deviation (post) to their user account
- Expectations as a contest participant
- Expectations for related/rolling content
The following outline structures the first three activation phases leading up to the contest launch on October 1, 2020.
Wireframes
Phase 1
Phase 2
Phase 3
Promotional Videos
CONTRIBUTIONS
storyboarding, design, motion graphics, sound direction
Illustration & Animation
CONTRIBUTIONS
concept, design, illustration, animation
Rising Stars Category Artwork
My original vector illustration extending DeviantArt’s branded illustration style.
Spot Illustration and Animation
The following were designed using pre-made assets from DeviantArt’s illustration design system—modifying/recomposing/extending where necessary. My contributions include:
- Motion graphics
- Mystery box illustration
- Character trails/tails
