Stupid Powers Challenge
Community Activation
DeviantArt Inc.
Individual Contributions:
Art Direction,
Visual Design,
Vector Illustration,
Animation,
Storyboarding,
Motion Graphics
Try the DeviantArt Stupid Powers Generator challenge was an end-of-year community activation inviting artists to create artwork based on a randomly generated prompt—combining absurd super-powers with equally absurd circumstances. I led and executed the visual design, illustration, and motion graphics for all aspects of the campaign.
Key Art Illustration
Drawing inspiration from traditional editorial and Atomic Age illustrations, I created key art and spot illustrations used across landing pages and associated marketing materials. The art was directly inspired by prompts from the random headline generator, and echoed motifs of mid-19th century newspaper street vendors from the United States.
Landing Page Designs
Scroll mini-browser
I designed the landing page to highlight an explainer video, detailed submission instructions, and example artwork created by commissioned community artists. It also highlighted a special user profile badge awarded to participants who submitted qualifying artwork to the ‘Stupid Powers’ challenge.
Scroll mini-browser
stupidgenerator.com was the off-site landing page featuring the activation’s interactive prompt generator. Users were invited to create artwork based on their received prompt and to submit to deviantart.com.
Landing Page
Headline Generator
Explainer Video
Serving as creative director, illustrator, motion designer, sound designer, and storyboard artist, I helped create a one-minute explainer video introducing participants to the whimsical tone of the activation.
