Role: Creative Direction, Visual Design, Illustration, Animation, Motion Graphics
Landing Page Designs
Main Landing Page
This page introduces the ongoing activation’s community prompt and highlights a promotional animation created to build excitement around participation.
Headline Generator
This companion page houses the activation’s “Stupid Powers Generator”, where participants are able to receive their randomly generated art prompt.
Campaign Details
2019’s Stupid Powers Challenge is an ongoing community activation launched during DeviantArt’s end-of-year holiday marketing campaign, aimed at supporting DeviantArt’s Core Membership subscription service. As principal designer, I was responsible for the creative direction, design, illustration, and animation of all visual assets for the activation, including:
- Landing page designs
- Illustrated key art & title design
- Profile badge awarded to qualifying participants:
- Spot illustrations and iconography
- Animated promotional video:
- Illustration
- Motion graphics
- Sound design
Promotional Animation
Final Animation
Previs Animatic
Animation Stills
Illustration & Iconography
Community Profile Badge
During the campaign, qualifying participants using the tag #StupidPowers were awarded a unique profile badge commemorating their participation. Extending some of the characters featured in the promotional video, I designed and animated a wombat… in shades… wearing a cape! Admittedly it kind of looks like a lumpy dog or chonky cat. But who’s complaining?
Marketing Assets
To support the campaign I also designed a suite of graphics assets for marketing channels across social media, email, and DeviantArt.com—including native banner ads, site notifications, and social posts.
