2019’s Stupid Powers Challenge was a DeviantArt community activation to support DeviantArt’s Core Membership subscription service during the 2019 holiday sale season. As the primary designer assigned to the project, I was responsible for the concept and execution of all visual design, illustration, and animation for the campaign.

Responsibilities

While working alongside Creative Studio and Product Marketing teams, I established the whimsical editorial aesthetic for the campaign’s creative—and executed it visually across web design, illustration, animation, and community marketing graphics.

I took inspiration from 50’s era editorial design to deliver Product Marketing’s PSA/newspaper-style creative direction and leveraged cues from Atomic Age illustration/cartoons to accentuate the campaign’s content and copywriting.

And in collaboration with the Front-end Development team, I worked in an iterative design process to ensure I packaged production-ready assets and deliverables for page layouts and interactive elements—such as the spinning newspaper featured in the campaign’s random headline generator.

Wireframes

Artists submitting qualifying art using the tag #StupidPowers were awarded a unique profile badge for their participation. And the Stupid Powers profile badge features one of my original characters designed for the campaign—Chunky Wombat!