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Super Sidequest

Super Sidequest

Art, Design, and Illustration by Jezreel Callejas

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World Map: Home / Work / DeviantArt – Stupid Powers
Table of Contents
  • Overview
  • Web Design
  • Explainer Video
  • Illustration & Iconography
  • Marketing Collateral
  • Community Profile Badge

Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction

DeviantArt: Stupid Powers Challenge - Key Art

Overview

2019’s Stupid Powers Challenge was a DeviantArt community activation, aimed to support DeviantArt’s Core Membership subscription service during the 2019 holiday sale-season. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.

Responsibilities

While working alongside teams in Creative Studio and Product Marketing, I established the whimsical editorial aesthetic for the campaign’s creative—and executed it visually across web design, illustration, animation, and community marketing graphics.

I took inspiration from 50’s era editorial design to deliver Product Marketing’s PSA/newspaper-style creative direction, and leveraged cues from Atomic Age illustration/cartoons to accentuate the campaign’s content and copywriting.

And in collaboration with the Front-end Development team, I worked in an iterative design process to ensure I packaged production-ready assets and deliverables for page layouts and interactive elements—such as the spinning newspaper featured in the campaign’s random-headline generator.

Web Design

CONTRIBUTIONS

wire-framing, visual design

Campaign Launch

The main destination for visitors to learn and participate in DeviantArt’s Stupid Powers community activation.

Headline Generator Landing Page

The companion landing page where participants receive randomly generated art prompts for the Stupid Powers community activation.

Wireframes

DeviantArt - Stupid Powers Wireframes
DeviantArt - Stupid Powers Wireframes
DeviantArt - Stupid Powers Wireframes

View Live »

Explainer Video

CONTRIBUTIONS

concept, storyboarding, pre-visualization, animation/motion graphics, illustration, sound & voiceover direction

Final Animation

Animation Stills

DeviantArt: Stupid Powers Challenge - Animation
DeviantArt: Stupid Powers Challenge - Animation

Pre-visualization

Initial Concept
Animatic

Illustration & Iconography

CONTRIBUTIONS

concept, thumbnail sketching, design, vector illustration

DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Spot Illustrations

Initial Character Sketches

Badge Concepts and Drafts

Marketing Collateral

CONTRIBUTIONS

graphic design

To support the campaign I designed a suite of graphic assets for marketing channels across social media, email, and DeviantArt.com—including native banner ads, site notifications, and social posts.

DeviantArt Stupid Powers - Sidebar Ad
DeviantArt Stupid Powers - Header Widget

Community Profile Badge

CONTRIBUTIONS

concept, design, pixel-art illustration, animation

Artists submitting qualifying art using the tag #StupidPowers were awarded a unique profile badge for their participation. And the Stupid Powers profile badge features one of my original characters designed for the campaign—Chunky Wombat!


More DeviantArt Badges »

Designed and produced at DeviantArt HQ, in Los Angeles, CA.


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Copyright © 2021 · Jezreel Callejas