DeviantArt – Stupid Powers

Role: Art Direction, Lead Designer, Illustrator, Motion Designer, Animator

2019’s Stupid Powers Challenge was DeviantArt’s end-of-year community activation and holiday promotion campaign aimed at supporting DeviantArt’s Core Membership subscription service.

To wrap up the year in a fun and ridiculous way—I helped conceive, design, illustrate, and animate all visual assets for the campaign—including:

Page designs
Illustrated key Art & title treatment
Animated birthday badge:
Spot illustrations and iconography
Animated Promotional Video:
- Illustration
- Motion Design
- Sound Design

Art Direction

At its heart, this activation prompts users to create and share art based on a random prompt generator. Given the initial creative direction of “newspaper headlines,” I developed the art direction for this campaign based on early 20th-century newsreel PSAs and a combination of modern and traditional editorial illustration styles. From web design, illustration, editorial tone, animation style, and sound design, that aesthetic became the throughline connecting all aspects of the campaign.