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Super Sidequest

Super Sidequest

Art, Design, and Illustration by Jezreel Callejas

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World Map: Home / Work / DeviantArt – Stupid Powers
Table of Contents
  1. Overview
  2. Web Design
  3. Explainer Video
  4. Illustration & Iconography
  5. Marketing Assets
  6. Community Profile Badge

Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction

DeviantArt: Stupid Powers Challenge - Key Art

Overview

2019’s Stupid Powers Challenge was a DeviantArt community activation to support DeviantArt’s Core Membership subscription service during the 2019 holiday sale season. As the principal designer on the project, I was responsible for the concept and execution of all visual design, illustration, and animation for the campaign.

The activation invited artists to post artwork based on randomly generated art prompts and awarded them with a unique user profile badge commemorating their participation. Additionally, an included explainer video helped set the event’s fun, whimsical, and absurd tone.

Responsibilities

While working alongside the Creative Studio and Product Marketing teams, I established the whimsical aesthetic—inspired by 50’s era editorial design and Atomic Age illustration/cartoons—and executed it visually across web design, illustration, animation, and community marketing graphics. In addition, I collaborated with our development team to prep and package production-ready assets for landing pages and their interactive elements—such as the spinning newspaper featured in the campaign’s random headline generator.

Web Design

CONTRIBUTIONS

wire-framing, visual design

Landing Page Designs

Launch
Headline Generator
Launch

The main landing page introducing participants to DeviantArt’s Stupid Powers community activation:

Headline Generator

The companion landing page where participants receive randomly generated art prompts for the Stupid Powers community activation:

Wireframes

Launch
Headline Generator
Launch
Headline Generator

View Live

Explainer Video

CONTRIBUTIONS

concept, storyboard, pre-vis, animation/motion graphics, illustration, sound & voiceover direction

Final Animation

Animation Stills

DeviantArt: Stupid Powers Challenge - Animation
DeviantArt: Stupid Powers Challenge - Animation

Pre-visualization

Initial Concept
Animatic

Illustration & Iconography

CONTRIBUTIONS

concept, thumbnail sketching, design, vector illustration

DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Spot Illustrations
DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Character
DeviantArt: Stupid Powers Challenge - Spot Illustrations

Initial Character Sketches

Marketing Assets

CONTRIBUTIONS

graphic design

I designed a suite of graphic assets for marketing channels across social media, email, and DeviantArt.com proprietary ad platform to support the campaign, including native banner ads, site notifications, and social posts.

DeviantArt Stupid Powers - Sidebar Ad
DeviantArt Stupid Powers - Header Widget

Community Profile Badge

CONTRIBUTIONS

concept, design, pixel-art illustration, animation

Artists submitting qualifying art using the tag #StupidPowers were awarded a unique profile badge for their participation. And the Stupid Powers profile badge features one of my original characters designed for the campaign—Chunky Wombat!


More Badges

Designed and produced at DeviantArt HQ, in Los Angeles, CA.


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Copyright © 2023 · Jezreel Callejas