2019’s Stupid Powers Challenge was a DeviantArt community activation to support DeviantArt’s Core Membership subscription service during the 2019 holiday sale season. As the principal designer on the project, I was responsible for the concept and execution of all visual design, illustration, and animation for the campaign.

The activation invited artists to post artwork based on randomly generated art prompts and awarded them with a unique user profile badge commemorating their participation. Additionally, an included explainer video helped set the event’s fun, whimsical, and absurd tone.

Responsibilities

While working alongside the Creative Studio and Product Marketing teams, I established the whimsical aesthetic—inspired by 50’s era editorial design and Atomic Age illustration/cartoons—and executed it visually across web design, illustration, animation, and community marketing graphics. In addition, I collaborated with our development team to prep and package production-ready assets for landing pages and their interactive elements—such as the spinning newspaper featured in the campaign’s random headline generator.

Artists submitting qualifying art using the tag #StupidPowers were awarded a unique profile badge for their participation. And the Stupid Powers profile badge features one of my original characters designed for the campaign—Chunky Wombat!