Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction
2019’s Stupid Powers Challenge was a DeviantArt community activation to support DeviantArt’s Core Membership subscription service during the 2019 holiday sale season. As the principal designer on the project, I was responsible for the concept and execution of all visual design, illustration, and animation for the campaign.
The activation invited artists to post artwork based on randomly generated art prompts and awarded them with a unique user profile badge commemorating their participation. Additionally, an included explainer video helped set the event’s fun, whimsical, and absurd tone.
While working alongside the Creative Studio and Product Marketing teams, I established the whimsical aesthetic—inspired by 50’s era editorial design and Atomic Age illustration/cartoons—and executed it visually across web design, illustration, animation, and community marketing graphics. In addition, I collaborated with our development team to prep and package production-ready assets for landing pages and their interactive elements—such as the spinning newspaper featured in the campaign’s random headline generator.
wire-framing, visual design
Landing Page Designs
The main landing page introducing participants to DeviantArt’s Stupid Powers community activation:
The companion landing page where participants receive randomly generated art prompts for the Stupid Powers community activation:
I designed a suite of graphic assets for marketing channels across social media, email, and DeviantArt.com proprietary ad platform to support the campaign, including native banner ads, site notifications, and social posts.
Community Profile Badge
concept, design, pixel-art illustration, animation
Artists submitting qualifying art using the tag #StupidPowers were awarded a unique profile badge for their participation. And the Stupid Powers profile badge features one of my original characters designed for the campaign—Chunky Wombat!
Designed and produced at DeviantArt HQ, in Los Angeles, CA.