Role: Art Direction, Lead Designer, Illustrator, Motion Designer, Animator
2019’s Stupid Powers Challenge was DeviantArt’s end-of-year community activation and holiday promotion campaign aimed at supporting DeviantArt’s Core Membership subscription service.
To wrap up the year in a fun and ridiculous way—I helped conceive, design, illustrate, and animate all visual assets for the campaign—including:
- Page designs
- Illustrated key Art & title treatment
- Animated birthday badge:
- Spot illustrations and iconography
- Animated Promotional Video:
- Motion Design
- Sound Design
At its heart, this activation prompts users to create and share art based on a random prompt generator. Given the initial creative direction of “newspaper headlines,” I developed the art direction for this campaign based on early 20th-century newsreel PSAs and a combination of modern and traditional editorial illustration styles. From web design, illustration, editorial tone, animation style, and sound design, that aesthetic became the throughline connecting all aspects of the campaign.
Spot Illustrations and Iconography
Complete Page Designs
Landing Page: Stupid Powers Generator
Designed and produced at DeviantArt HQ, in Hollywood, CA.