Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction
2019’s Stupid Powers Challenge was a DeviantArt community activation to support DeviantArt’s Core Membership subscription service during the 2019 holiday sale season. As the primary designer assigned to the project, I was responsible for the concept and execution of all visual design, illustration, and animation for the campaign.
While working alongside Creative Studio and Product Marketing teams, I established the whimsical editorial aesthetic for the campaign’s creative—and executed it visually across web design, illustration, animation, and community marketing graphics.
I took inspiration from 50’s era editorial design to deliver Product Marketing’s PSA/newspaper-style creative direction and leveraged cues from Atomic Age illustration/cartoons to accentuate the campaign’s content and copywriting.
And in collaboration with the Front-end Development team, I worked in an iterative design process to ensure I packaged production-ready assets and deliverables for page layouts and interactive elements—such as the spinning newspaper featured in the campaign’s random headline generator.
wire-framing, visual design
The main destination for visitors to learn and participate in DeviantArt’s Stupid Powers community activation.
Headline Generator Landing Page
The companion landing page where participants receive randomly generated art prompts for the Stupid Powers community activation.
I designed a suite of graphic assets for marketing channels across social media, email, and DeviantArt.com to support the campaign, including native banner ads, site notifications, and social posts.
Community Profile Badge
concept, design, pixel-art illustration, animation
Artists submitting qualifying art using the tag #StupidPowers were awarded a unique profile badge for their participation. And the Stupid Powers profile badge features one of my original characters designed for the campaign—Chunky Wombat!
Designed and produced at DeviantArt HQ, in Los Angeles, CA.