Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction
2019’s Stupid Powers Challenge was a DeviantArt community activation, aimed to support DeviantArt’s Core Membership subscription service during the 2019 holiday sale-season. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.
While working alongside teams in Creative Studio and Product Marketing, I established the whimsical editorial aesthetic for the campaign’s creative—and executed it visually across web design, illustration, animation, and community marketing graphics.
I took inspiration from 50’s era editorial design to deliver Product Marketing’s PSA/newspaper-style creative direction, and leveraged cues from Atomic Age illustration/cartoons to accentuate the campaign’s content and copywriting.
And in collaboration with the Front-end Development team, I worked in an iterative design process to ensure I packaged production-ready assets and deliverables for page layouts and interactive elements—such as the spinning newspaper featured in the campaign’s random-headline generator.
wire-framing, visual design
The main destination for visitors to learn and participate in DeviantArt’s Stupid Powers community activation.
Headline Generator Landing Page
The companion landing page where participants receive randomly generated art prompts for the Stupid Powers community activation.
To support the campaign I designed a suite of graphic assets for marketing channels across social media, email, and DeviantArt.com—including native banner ads, site notifications, and social posts.
Community Profile Badge
concept, design, pixel-art illustration, animation
Artists submitting qualifying art using the tag #StupidPowers were awarded a unique profile badge for their participation. And the Stupid Powers profile badge features one of my original characters designed for the campaign—Chunky Wombat!
Designed and produced at DeviantArt HQ, in Los Angeles, CA.