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Super Sidequest

Super Sidequest

Art, Design, and Illustration by Jezreel Callejas

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World Map: Home / Work / DeviantArt – Start With Love
Table of Contents
  1. Overview
  2. Web Design
  3. Title Design
  4. Illustration & Animation
  5. Marketing Assets
  6. Community Profile Badge

Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction

Overview

DeviantArt’s Start With Love Challenge was a community activation and four-week scheduled program supported by livestreams, video content, and commissioned artwork from twelve of the most influential and popular traditional and digital artists working today. The activation was launched during the COVID-19 pandemic, providing inspirational content for the DeviantArt community—inviting artists to create and share work in the spirit of empathy and compassion during these uncertain times. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.

Responsibilities

While working alongside teams in Creative Studio, Product Marketing, Social Media, Artist Relations, and Executive Stakeholders, I helped balance the needs of the campaign’s creative—executing it visually across web design, spot illustration, animation, and community marketing graphics.

Utilizing DeviantArt’s master brand, I leveraged modular components to display the various types of content displayed during different campaign phases, including artist features, scheduled programming, and progressive updates to the final gallery of artwork.

In addition, I collaborated with our development team to prep and package production-ready assets and deliverables for landing pages and interactive elements for the campaign’s content program and schedule.

Web Design

CONTRIBUTIONS

wire-framing, visual design

Landing Page Designs

Launch
Program Updates
Campaign Complete
Launch
Program Updates

Used as a central hub for the campaign, the landing page featured rolling updates on upcoming programming and featured artwork.

Campaign Complete

After concluding the campaign’s programming, the landing page serves as a final gallery of artwork from featured artists.

Wireframes

Launch
Program Updates
Campaign Complete
Launch
Program Updates
Campaign Complete

View Live

Title Design

CONTRIBUTIONS

typography, graphic design, art direction for associated key art

While working with campaign key art commissioned from featured artist yuumei, I designed the accompanying title treatment for the campaign’s sub-brand. Together the design reflects the campaign’s core message of community. 

Art Direction

To coordinate seamless integration of commissioned artwork, I developed a series of design briefs outlining art usage throughout the campaign—providing mockups and guidelines optimizing its use.

Key Art Spec Sheet - Start With Love
Key Art Spec Sheet - Start With Love
Key Art Spec Sheet - Start With Love
Key Art Spec Sheet - Start With Love
Key Art Spec Sheet - Start With Love
Key Art Spec Sheet - Start With Love

Illustration & Animation

CONTRIBUTIONS

pixel-art illustration, animation/motion graphics

To help illustrate submission requirements for participating artists, I designed a set of animated icons that continued the campaign’s pixel art motif.

Marketing Assets

CONTRIBUTIONS

graphic design, animation/motion graphics

To support the campaign I designed a suite of graphics and animated assets for marketing channels across social media, and DeviantArt.com.

DeviantArt

Marketing assets included: native banner ads, site notifications, and scheduled program announcements.

DeviantArt Notification Banner - Desktop
DeviantArt Notification Banner - Mobile
DeviantArt - Deviation Sidebar Ad
DeviantArt Header Widget - Stream notification
DeviantArt Notification Banner - Desktop
DeviantArt Notification Banner - Mobile
DeviantArt - Deviation Sidebar Ad
DeviantArt Header Widget - Stream notification

Social Media

Marketing assets included: program announcements, artist features, and archived video thumbnails

Start With Love - Week One Schedule
Start With Love - Artist Feature
Start With Love - Video Thumbnail
Start With Love - Vertical Video Thumbnail
Start With Love - Week One Schedule
Start With Love - Artist Feature
Start With Love - Video Thumbnail
Start With Love - Vertical Video Thumbnail

Community Profile Badge

CONTRIBUTIONS

concept, design, pixel-art illustration, animation

DeviantArt users submitting qualifying art using the tag #startwithlove were awarded a unique profile badge for their participation. Taking inspiration from fractal art and impossible geometry, I designed and animated a Penrose Heart to signify the infinite message of starting any pursuit with compassion and empathy.

DeviantArt Start With Love - Badge Concepts

More Badges

Designed and produced at DeviantArt HQ, in Los Angeles, CA.


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Inktober 2020 Awards

Copyright © 2023 · Jezreel Callejas