Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction
Overview
DeviantArt’s Start With Love Challenge was a community activation and four-week scheduled program supported by livestreams, video content, and commissioned artwork from twelve of the most influential and popular traditional and digital artists working today. The activation was launched during the COVID-19 pandemic, providing inspirational content for the DeviantArt community—inviting artists to create and share work in the spirit of empathy and compassion during these uncertain times. As the principal designer on the project, I executed the design, illustration, and animation of all visual assets for the campaign.
Responsibilities
While working alongside teams in Creative Studio, Product Marketing, Social Media, Artist Relations, and Executive Stakeholders, I helped balance the needs of the campaign’s creative—executing it visually across web design, spot illustration, animation, and community marketing graphics.
Utilizing DeviantArt’s master brand, I leveraged modular components to display the various types of content displayed during different campaign phases, including artist features, scheduled programming, and progressive updates to the final gallery of artwork.
In addition, I collaborated with our development team to prep and package production-ready assets and deliverables for landing pages and interactive elements for the campaign’s content program and schedule.
Web Design
CONTRIBUTIONS
wire-framing, visual design
Landing Page Designs
Used as a central hub for the campaign, the landing page featured rolling updates on upcoming programming and featured artwork.
After concluding the campaign’s programming, the landing page serves as a final gallery of artwork from featured artists.
Wireframes
Title Design
CONTRIBUTIONS
typography, graphic design, art direction for associated key art
While working with campaign key art commissioned from featured artist yuumei, I designed the accompanying title treatment for the campaign’s sub-brand. Together the design reflects the campaign’s core message of community.
Art Direction
To coordinate seamless integration of commissioned artwork, I developed a series of design briefs outlining art usage throughout the campaign—providing mockups and guidelines optimizing its use.
Illustration & Animation
CONTRIBUTIONS
pixel-art illustration, animation/motion graphics
To help illustrate submission requirements for participating artists, I designed a set of animated icons that continued the campaign’s pixel art motif.
Marketing Assets
CONTRIBUTIONS
graphic design, animation/motion graphics
To support the campaign I designed a suite of graphics and animated assets for marketing channels across social media, and DeviantArt.com.
DeviantArt
Marketing assets included: native banner ads, site notifications, and scheduled program announcements.
Social Media
Marketing assets included: program announcements, artist features, and archived video thumbnails
Community Profile Badge
CONTRIBUTIONS
concept, design, pixel-art illustration, animation
DeviantArt users submitting qualifying art using the tag #startwithlove were awarded a unique profile badge for their participation. Taking inspiration from fractal art and impossible geometry, I designed and animated a Penrose Heart to signify the infinite message of starting any pursuit with compassion and empathy.
