Role: Creative Direction, Visual Design, Illustration, Animation, Motion Graphics
Landing Page Design
Start With Love – Campaign Launch
Mid-Campaign Design System
Schedule components that accommodate mid-campaign content updates:
Post-Campaign Page Update
Schedule components are removed at the conclusion of the campaign.
DeviantArt’s Start With Love Challenge was a community activation and four-week scheduled program supported by livestreams, video content, and commissioned artwork from twelve of the most influential traditional and digital artists working today. Launched during the COVID-19 pandemic of 2019-2020, the campaign provided inspirational content for the DeviantArt community, inviting them to create and share art in the spirit of empathy and compassion during these uncertain times. As principal designer, I was responsible for the creative direction, design, illustration, and animation of all visual assets for the campaign, including:
- Modular landing page design
- Campaign sub-branding
- Profile badge awarded to qualifying participants:
- Spot illustrations and iconography
- Community support drivers
- Social media marketing collateral
- Email marketing design
Working with campaign key art commissioned from featured artist yuumei, I designed the accompanying typography that formed the complete identity for the campaign. The typographic treatment reflected the core message of “community”, with DeviantArt’s color palette converging into the brightness of the title—Start With Love.
To support the campaign I also designed a suite of graphics and animated assets for marketing channels across social media, email, and DeviantArt.com.
Marketing assets included: native banner ads, site notifications, and scheduled program announcements.
Marketing assets included: program announcements, artist features, and archived video thumbnails
Illustration & Animation
To help illustrate submission requirements for participating artists, I also designed a set of landing page icons that continued the pixel art motif. While making use of the animation and variable opacity capabilities of APNG images, they also added a subtle charm to the surrounding content.
Community Profile Badge
During the campaign, DeviantArt users submitting qualifying art using the tag #startwithlove were awarded a unique profile badge commemorating their participation. Taking inspiration from fractal art and impossible geometry, I designed and animated a Penrose Heart to signify the infinite message of starting any pursuit with compassion and empathy.
Designed and produced at DeviantArt HQ, in Los Angeles, CA.