Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction
DeviantArt’s Start With Love Challenge was a community activation and four-week scheduled program supported by livestreams, video content, and commissioned artwork from twelve of the most influential and popular traditional and digital artists working today. Launched during the COVID-19 pandemic of 2019-2020, the campaign provided inspirational content for the DeviantArt community, inviting all artists to create and share work in the spirit of empathy and compassion during these uncertain times. As principal designer, I executed the design, illustration, and animation of all visual assets for the campaign.
While working alongside teams in Creative Studio, Product Marketing, Social Media, Artist Relations, and Executive Stakeholders, I helped balance the needs of the campaign’s creative—executing it visually across web design, spot illustration, animation, and community marketing graphics.
Utilizing DeviantArt’s master brand, I leveraged modular components to display the various types of content displayed during different phases of the campaign—including artist features, scheduled programming, and progressive updates to the final gallery of artwork.
And in collaboration with the Front-end Development team, I worked in an iterative design process to ensure I packaged production-ready assets and deliverables for page layouts and interactive elements for the campaign’s content program and schedule.
wire-framing, visual design
Used as a central hub for the campaign, the landing page featured rolling updates on upcoming programming and featured artwork.
After concluding the campaigns companion programming, the landing page serves as a final gallery of artwork from featured artists for the activation.
typography, graphic design, art direction for associated key art
While working with campaign key art commissioned from featured artist yuumei, I designed the accompanying title treatment for the campaign’s sub-brand. Together the design reflects the campaign’s core message of “community.”
To coordinate seamless integration of commissioned artwork from the campaign’s twelve featured artists, I developed a series of design briefs outlining how their art would be used throughout the campaign—providing mockups and guidelines ensuring their art would be presented in its best light.
Illustration & Animation
pixel-art illustration, animation/motion graphics
To help illustrate submission requirements for participating artists, I designed a set of animated icons that continued the campaign’s pixel art motif.
graphic design, animation/motion graphics
To support the campaign I designed a suite of graphics and animated assets for marketing channels across social media, and DeviantArt.com.
Community Profile Badge
concept, design, pixel-art illustration, animation
DeviantArt users submitting qualifying art using the tag #startwithlove were awarded a unique profile badge for their participation. Taking inspiration from fractal art and impossible geometry, I designed and animated a Penrose Heart to signify the infinite message of starting any pursuit with compassion and empathy.
Designed and produced at DeviantArt HQ, in Los Angeles, CA.