Radical Racer Challenge

Community Activation

DeviantArt Inc.

Individual Contributions:

Art Direction,

Visual Design,

Vector Illustration,

Animation,

Motion Graphics

The Original Character Challenge: Radical Racer was a brand-partnered community activation by DeviantArt and Wacom inviting artists to create artwork with the theme “Radical Racer” for the chance to win various prizes—including a Wacom Cintiq 22 with Pro Pen 2. I led and executed the visual design, spot illustration, and motion graphics for all aspects of the campaign.

Table of Contents:

  1. Title Design
  2. Landing Page Design
  3. Explainer Video
  4. Marketing Assets

Activation Title Design

As art director for Jake Parker’s commissioned key art, I developed guidelines and spec sheets ensuring it was production-ready for landing pages, videos, and related marketing material. Alongside his work, I created the title design, complementing the activation theme with Jake’s unique illustration style.

Landing Page Design

Scroll mini-browser

I designed the activation’s landing page to feature an explainer video, detailed submission instructions, and interactive elements highlighting Jake Parker’s commissioned key art. The page also showcased sponsored prizing from Wacom, awarded to the winning participants.

Launch

Semi-Finalist Announcement

Winners Announcement

One-Minute Explainer Video

Serving as creative director, motion designer, sound designer, and storyboard artist, I helped create a one-minute explainer video introducing participants to the energetic tone of the activation.

Additional Credits:

Community Marketing Assets

Alongside the main landing page and explainer video, I designed a suite of graphic and video assets used throughout DeviantArt’s owned and operated community marketing channels—including deviantart.com and other social media platforms.