Radical Racer Challenge
Community Activation
DeviantArt Inc.
Individual Contributions:
Art Direction,
Visual Design,
Vector Illustration,
Animation,
Motion Graphics
The Original Character Challenge: Radical Racer was a brand-partnered community activation by DeviantArt and Wacom inviting artists to create artwork with the theme “Radical Racer” for the chance to win various prizes—including a Wacom Cintiq 22 with Pro Pen 2. I led and executed the visual design, spot illustration, and motion graphics for all aspects of the campaign.
Activation Title Design
As art director for Jake Parker’s commissioned key art, I developed guidelines and spec sheets ensuring it was production-ready for landing pages, videos, and related marketing material. Alongside his work, I created the title design, complementing the activation theme with Jake’s unique illustration style.
Landing Page Design
Scroll mini-browser
I designed the activation’s landing page to feature an explainer video, detailed submission instructions, and interactive elements highlighting Jake Parker’s commissioned key art. The page also showcased sponsored prizing from Wacom, awarded to the winning participants.
Launch
Semi-Finalist Announcement
Winners Announcement
One-Minute Explainer Video
Serving as creative director, motion designer, sound designer, and storyboard artist, I helped create a one-minute explainer video introducing participants to the energetic tone of the activation.
Additional Credits:
nicedayJules
Video/Audio Recording & Editing, Script
ggMattB
Script
ThaAuthor
Audio Engineering
