Role: Visual Design, Spot Illustration, Motion Graphics, Art Direction
Overview
The Original Character Challenge: Radical Racer was a multi-phase co-branded community activation prompting the DeviantArt community to participate in a “racer” themed character design contest for a chance to win prizes from partnering sponsor, Wacom. As the principal designer on the project, I executed the design and animation of all visual assets for the campaign.
Responsibilities
While working alongside teams in Creative Studio, Product Marketing, Social Media, and Artist Relations, I established the energetic art direction for the campaign’s creative—executing it visually across web design, spot illustration, animation, and community marketing graphics.
Building the foundation of the campaign’s aesthetic, I took inspiration from classic racing and modern video game conventions and used traditional ink motifs to compliment the illustration style of commissioned artist Jake Parker’s featured work.
And in collaboration with the front-end development team, I worked in an iterative design process to ensure I packaged production-ready assets and deliverables for page layouts and interactive elements for the campaign’s featured artwork sections.
Web Design
CONTRIBUTIONS
wire-framing, visual design
Landing Page Design
Wireframes
Title Design
CONTRIBUTIONS
typography, graphic design, art direction for associated key-art
While working with featured artist and illustrator Jake Parker, I led art direction for the campaign’s commissioned key art and specced its use for all marketing collateral. Accompanying the key art, I designed the title treatment for the campaign’s contest prompt: Radical Racer.
Art Direction
To coordinate the seamless integration of Jake’s commissioned artwork, I developed a series of design briefs outlining how his art would be used throughout the campaign—providing mockups and guidelines optimizing its use.
Explainer Video
CONTRIBUTIONS
concept, storyboarding, pre-visualization, animation/motion graphics, creative & sound direction
Alongside a production team including DeviantArt’s Executive Video Producer, Head of Social Media, and Audio Engineer, I served as the creative director and motion designer for a series of video marketing assets, including a one-minute explainer video aimed at increasing campaign awareness and excitement for community participation.
Marketing Assets
CONTRIBUTIONS
graphic design, animation, motion graphics
DeviantArt
Marketing assets included: native banner ads and site notifications.
Contest Announcements
