Role: Visual Design, Spot Illustration, Motion Graphics, Art Direction
Overview
The Original Character Challenge: Radical Racer was a multi-phase co-branded community activation prompting the DeviantArt community to participate in a “racer” themed character design contest for a chance to win prizes from partnering sponsor, Wacom. As the principal designer on the project, I executed the design and animation of all visual assets for the campaign.
Responsibilities
While working alongside teams in Creative Studio, Product Marketing, Social Media, and Artist Relations, I established the energetic art direction for the campaign’s creative—executing it visually across web design, spot illustration, animation, and community marketing graphics.
Building the foundation of the campaign’s aesthetic, I took inspiration from classic racing and modern video game conventions. And used traditional ink motifs to compliment the illustration style of commissioned artist Jake Parker’s featured work.
And in collaboration with the Front-end Development team, I worked in an iterative design process to ensure I packaged production-ready assets and deliverables for page layouts and interactive elements for the campaign’s featured artwork sections.
Web Design
CONTRIBUTIONS
wire-framing, visual design
Campaign Launch
Wireframes
Title Design
CONTRIBUTIONS
typography, graphic design, art direction for associated key-art
While working with Illustrator, Jake Parker, I led art direction for the campaign’s commissioned key art and specced its use for all marketing collateral. In conjunction, I designed the accompanying title treatment for the campaign’s contest prompt: Radical Racer.
Art Direction
To coordinate seamless integration of Jake’s commissioned artwork, I developed a series of design briefs outlining how his art would be used throughout the campaign—providing mockups and guidelines ensuring his art would be presented in its best light.
Explainer Video
CONTRIBUTIONS
concept, storyboarding, pre-visualization, animation/motion graphics, creative & sound direction
Alongside a production team including DeviantArt’s Executive Video Producer, Head of Social Media, and Audio Engineer, I served as the creative director and principal motion designer for a series of video marketing assets, including a one-minute explainer video aimed to increase campaign awareness and excitement for community participation.
Marketing Collateral
CONTRIBUTIONS
graphic design, animation, motion graphics
DeviantArt
Marketing assets included: native banner ads and site notifications.
Contest Announcements
