Role: Creative Direction, Visual Design, Illustration, Animation, Motion Graphics
Landing Page Design
With the public launch of DeviantArt Eclipse, 2019 became a momentous year of change for the world’s largest internet art community. Coinciding with the site’s yearly anniversary, DeviantArt launched its 19th Birthday Celebration Campaign prompting community members to create and share art with “transition” as the central theme. As principal designer, I was responsible for the creative direction, design, illustration, and animation of all visual assets for the campaign, including:
- Landing page design
- 3D illustrated key art & title design
- Profile badge awarded to qualifying participants:
- Spot illustrations and iconography
Key Art Illustration
From traditional to digital, the creative direction for this 3D render took inspiration from the diverse mediums and artists that call DeviantArt their home—with tributes to community-favorite memes and company easter eggs.
Illustration & Animation
Community Art Template
To support the community call-to-action, I conceived and illustrated the starter template used by artists to create their art. Alongside the featured pair of DeviantArt characters—Fella and Bunny—the illustration animates to include a more developed scene, inviting artists to share their own creativity for their submissions. Check out my first Process Recess article on digital-inking to learn more about my illustration workflow.
Community Profile Badge
During the campaign, DeviantArt users submitting qualifying art using the tag #DA19thBirthday were awarded a unique profile badge commemorating their participation. Continuing the numbered tradition, I designed and animated a spinning birthday hat, sparkling against a backdrop of fireworks.
Designed and produced at DeviantArt HQ, in Los Angeles, CA.