Celebrating 19 Years of DeviantArt!
Celebrating 19 Years of DeviantArt was a community activation that encouraged artists to create artwork exploring the theme of ‘change’—and coincided with the phase out of DeviantArt’s original platform and the introduction of its modern iteration. I led and executed the visual design, illustration, and motion graphics for all aspects of the campaign.
Key Art Illustration
Drawing inspiration from both traditional and mixed-media art, I stylized the activation’s 3D key art in a paper craft aesthetic. From traditional to digital, it’s an homage to the diverse range of mediums and artists who call DeviantArt home. Within it, I highlighted community-favorite memes, company easter eggs, and personal messages from some of DeviantArt’s original employees.
Landing Page Design
I designed the landing page to highlight detailed submission instructions, a starter template for artists to use for their submissions, and example artwork created by commissioned community artists. It also highlighted a special user profile badge awarded to participants who submitted qualifying artwork.
Starter Template Illustration
For the activation’s prompt, I created a starter template that submitting artists would use as a foundation for their finished work. The base illustration included a pair of DeviantArt original characters leaping between two portals. Conceptually the design invited artists to fill-in where the pair were jumping to and from.
Accompanying the starter template, I created example art fleshing out the scene. And alongside other example work from commissioned community artists, it served as an inspiration for artists looking to participate.