Role: Art Direction, Lead Designer, Illustrator, Animator
With the full launch of Eclipse in 2019, DeviantArt’s 19th anniversary was a momentous year of transition for the world’s largest internet art community. And to celebrate, the site launched its 19th Birthday Campaign prompting community members to create and share art with “transition” as the central theme.
Honoring the community’s nearly two decades of history—while setting the stage for new traditions to come—I helped conceive, design, illustrate, and animate all visual assets for the campaign—including:
- Page design
- 3D Key art & title treatment
- Animated birthday badge:
- Art template
Adding a fun twist to traditional birthday conventions, I used a whimsical 3D papercraft aesthetic to create the central pop-up birthday card and its surrounding origami.
From traditional to digital, the scattered art objects are a nod to the different art mediums and artists that call DeviantArt their home. At the same time, the paper llamas pay tribute to a community-favorite mascot. And looking closely, handwritten messages from a few of DeviantArt’s longest-tenured staff are added to the inside covers of the open birthday card (cute amirite?).
Central to the celebration is DeviantArt’s prompt to make and create art. So the community was asked to present what “transition” meant to them in 2019, in whatever which way. And they responded!
The foundation for that response came with the provided base template, where I illustrate Fella and Bunny, two beloved DevianArt OC’s, jumping from year 18 into year 19. Two floating accessories were left in between, inviting artists to include their original party goers as well.
I wanted artists to show who might be joining the adventure, and where they might be going.Me, duh…
To help sell that concept, I included an animated “before and after” example with additional DeviantArt characters, Aribanks, and (a) llama, showing the possibilities of how to use the art template.
Check out my first Process Recess article on digital-inking in Adobe Illustrator, to learn more about how I created the art.
Complete Page Design
Designed and produced at DeviantArt HQ, in Hollywood, CA.