Role: Visual Design, Illustration, Animation, Motion Graphics, Art Direction
Overview
With the public launch of DeviantArt Eclipse, 2019 became a year of change for the world’s largest internet art community. In sync with the site’s yearly anniversary, DeviantArt launched its 19th Birthday Celebration Campaign, prompting community members to create and share art with transition as the central theme. As principal designer, I executed the design, illustration, and animation of all visual assets for the campaign.
Responsibilities
While working alongside Creative Studio and Product Marketing teams, I established the playful aesthetic for the campaign’s creative—and executed it visually across web design, illustration, animation, and community marketing graphics.
I took inspiration from mixed-media art and paper-craft to set the campaign’s creative direction. And when designing and illustrating the landing page’s key art, I incorporated some of DeviantArt’s brand history and community easter eggs to reflect the campaign’s content and copywriting messaging.
And in collaboration with the front-end development team, I worked in an iterative design process to ensure I packaged production-ready assets and deliverables for page layouts and interactive elements
Web Design
CONTRIBUTIONS
wire-framing, visual design
Key Art
CONTRIBUTIONS
concept, design, thumbnail sketching, 3D illustration
From traditional to digital, this 3D render took inspiration from the diverse mediums and artists that call DeviantArt their home—with tributes to community-favorite memes and company easter eggs.
Final Render
Progress Renders
Marketing Assets
CONTRIBUTIONS
graphic design, motion graphics
To support the campaign I designed a suite of graphic assets for marketing channels across social media, email, and DeviantArt.com—including native banner ads, site notifications, and social posts.
Illustration & Animation
CONTRIBUTIONS
concept, design, sketching, vector illustration, animation
Community Art Template
To support the community call-to-action, I designed and illustrated the campaign’s prompt template used by artists to create their submissions. The base illustration features a pair of DeviantArt characters and animates to include a more developed scene featuring more DeviantArt originals. The animation demoed how submitting artists can use their own creativity for their work.
Final Animation
Progress Sketches
Community Profile Badge
CONTRIBUTIONS
concept, design, pixel-art illustration, animation
DeviantArt users submitting qualifying art using the tag #DA19thBirthday were awarded a unique profile badge for their participation. Continuing the numbered tradition, I designed and animated a spinning birthday hat, sparkling against a backdrop of fireworks.
